How Social Media Marketing Can Help You ?

Piece very popular recently under the name social marketing doesn’t give rest to many managers and heads of the companies. Temptation to make an advertising course in the social networks occupied in millions of users it is very high, but how it works and whether it is necessary to do it?

And so let’s understand, what there are social networks? Social networks it is millions people which in this network are, communicate with the environment, discuss certain events or things. As that the association develops with a congestion of huge weight of people in what expectation or mass action when it yet hasn’t begun and here people stand in small groups and communicate about that about this. Here that that like it also is a social network.

second it is necessary to be such sociable person with whom it is easy to enter dialogue and to join discussion. Well and in the third it is necessary to communicate and in informal conditions to scorch themes, to say that is admissible from an official tribune when it would not be told. For this purpose the people round you also gather, instead of a beret of the newspaper with official statements etc.

And so, with crowd about all it is clear. Now we will transfer it on social network. And so – people with which are necessary it is necessary to begin dialogue. It is necessary to create group and to involve in it active visitors of a site and to provoke conversation. I will notice – conversation, instead of the report. Official reports at any moment can look at all on an official site. Here themes which have no official character are necessary, and are shown to simple discussion of events occurring on a site or in the company. On the other hand such events should occur that would be what to discuss.

And so where to take these first acquaintances with whom to begin discussion? It is quite logical that such acquaintances of your site are its regular customers, that is a site kernel. These visitors also should be invited in the group to start dialogue. It becomes by SMO – optimization of a site for social networks. How it? Yes very easily is in the simplified kind various buttons, having clicked on which person there and then gets to your group and can discuss that or. Better to say references to group.

Well, the group has appeared, conversation has begun. Further already all depends on that on how many you the good interlocutor. Depends on lifted themes and questions in group, from that what news you scorch earlier than it has appeared on a site etc. in general if there will be an interest at users they will start to enter your group – the blessing for this purpose both itself social network will try also your members of group will call in it acquaintances etc. Group will grow.

So and where advertising? And advertising as a matter of fact it also is group. The group name, a group site, the group maintenance. Direct sales here can’t be made probably, but it is possible to discuss novelties with the reference to the Internet shop where it can be bought. And it already will be a feather a direction of loyal buyers to cash desk 🙂

BUT! Here it is necessary to mean what to achieve such iridescent prospect very much not easily. It is not easy to find such person (journalist) who skillfully would write and communicated with the people in the necessary channel. And one more trouble is a negative. So entering into crowd of people you them are surrounded and if you are not pleasant to crowd, can and beat painfully. As and in social networks. Not all clients such angels also will infinitely admire your goods or service, even if it the best. There will be dissatisfied. And they will pour a negative into your group. moderation and the qualification here are useless it it is inefficient, it will lead to revolution 🙂 It is necessary to direct even more skillfully this negative to the necessary channel and to transform into a positive. For example, to recognize some inconveniences and to speak, what yes now we know that it isn’t pleasant to you and will solve this problem. Such negative turns to a positive in the opinion of a captive audience, but it is all very thin matter and without being assured that you can operate “crowd” better it not to collect in one place round itself…